Entrepreneurial Ventures in association with Managing Artistic Concepts. Entertainment, Advertising, Luxury, Marketing, Technology and Healthcare.
We also create philanthropic marketing and advertising engagement opportunities/campaigns for under represented communities.
MANAGING ARTISTIC CONCEPTS
Positivity is our birthright. MAC is a boutique talent and literary management, marketing and media production venture with Strategic Consulting agreements in place to execute high performance campaigns on behalf of influencers, star name artists, pro athletes and notable causes, nonprofits and film festivals that give back to communities in need.
Robert's journey in the entertainment industry began with his passion for talent representation and his keen eye for recognizing potential in individuals. As a talent and literary manager, he has successfully guided the careers of A-list talent, helping them secure influential roles and lucrative contracts. His ability to cultivate relationships with industry insiders and decision-makers has been instrumental in his clients' success.
Beyond talent management, Robert possesses a deep understanding of the marketing and branding landscape within Hollywood. He has collaborated with non-profit organizations, leveraging their causes and missions to create impactful campaigns that resonate with audiences. By aligning brand strategy with core values, he ensures that marketing efforts are authentic and yield positive results for both the brand and the cause it supports.
In addition to his work with non-profits, Robert has also worked with luxury clients, navigating the intricate world of high-end branding. His expertise in this area allows him to identify target markets, develop tailored marketing strategies, and create unique experiences that elevate brands to new heights. By seamlessly blending the world of entertainment and luxury, he creates unforgettable moments that leave a lasting impression on consumers.
One of Robert's key strengths lies in his ability to collaborate across multiple business sectors. He understands the importance of aligning different entities and industries to achieve a shared goal. By bringing together unusual suspects, he fosters creativity, innovation, and out-of-the-box thinking, resulting in unique outcomes that set his clients apart from the competition.
A cornerstone of Robert's approach is the concept of the Marketing Asset Control (MAC) division. He recognizes the value of a well-managed marketing strategy that maximizes the potential of a brand's assets. By effectively controlling and leveraging these assets, he ensures a sustainable business model that benefits all stakeholders, from talent and non-profits to luxury clients and beyond. This approach not only drives revenue growth but also paves the way for brand expansion and long-term success.
Through his extensive experience and innate talent for collaboration, Robert has established himself as a marketing wizard within the Hollywood Entertainment ecosystem. His ability to navigate the complexities of the industry, forge strategic partnerships, and deliver exceptional results has earned him a reputation as a trusted advisor and a go-to expert for brands seeking to maximize their potential.
As he continues his journey, Robert remains focused on delivering innovative solutions, driving revenue growth, and expanding brand horizons. His commitment to excellence, coupled with his passion for the entertainment industry, ensures that he will continue to make a significant impact on the marketing and branding landscape for years to come.
Victor has established a startup company that produced over 150 million dollars in gross revenues within the first five years. He also has an extensive career in corporate management with developed skills that includes finance, marketing, and international trade.
With over 20 years of experience in computer programing, web development, and multi-media production, Terrence oversees the strategic planning and technical implementation of MAC's projects and ventures.